Are you tired of feeling like you’re spinning your wheels when it comes to member growth? Are you ready to take your business to the next level and see REAL net change?
No… this isn’t some pitch for a magical marketing method…it’s simply time to start tracking your sales pipeline numbers.
Now, we know what you’re thinking. “Ugh, numbers? That’s not why I got into fitness.” But trust us, tracking your sales pipeline numbers doesn’t have to be boring or complicated. And the benefits are well worth the effort.
First and foremost, tracking your sales pipeline numbers gives you a clear picture of where your business stands. You’ll know exactly how many leads you have, how many of those leads have turned into prospects, and how many prospects have become paying customers. This information is invaluable when it comes to making decisions about your marketing and sales strategies.
For example, if you notice that you have a lot of leads but very few prospects, you may need to re-evaluate your lead generation tactics. Or if you find that prospects are dropping off before they become paying customers, you may need to take a closer look at your sales process.
But it’s not just about identifying areas for improvement. Tracking your sales pipeline numbers can also help you celebrate your successes. When you see the number of paying customers increasing month over month, it’s a great feeling. And it can motivate you to keep up the good work and continue growing your business.
Plus, tracking your sales pipeline numbers can help you make more accurate revenue projections. If you know how many leads typically turn into paying customers and what the average revenue per customer is, you can estimate how much revenue you’re likely to generate in the coming months. This information can be incredibly helpful when it comes to budgeting and planning for the future.
Finally, tracking your sales pipeline numbers can help you stay accountable. When you set goals for yourself and your business, it’s important to have a way to measure your progress. By tracking your sales pipeline numbers, you can see if you’re on track to meet your goals, and if not, you can make adjustments as needed.
So, how do you get started with tracking your sales pipeline numbers? It’s actually quite simple. First, decide what metrics you want to track. This might include things like the number of leads, the number of prospects, the number of paying customers, and the average revenue per customer.
Next, find a system for tracking these metrics. You could use a spreadsheet, a CRM tool (LIKE NAAMLY!), or even a pen and paper. The important thing is that you have a way to record your data consistently over time. (Yes…Naamly makes this REALLY easy.)
Finally, make tracking your sales pipeline numbers a regular part of your routine. Set aside time each week or each month to review your numbers and make any necessary adjustments to your strategies.
To help you get started, here’s a sample lead tracking order. The goal is to move every
Prospect through each step, and track it!
1. Total number of leads.
2. 2-Way contact with leads.
3. Appointments set.
4. Appointments showed up.
5. Programs purchased.
6. Referrals given.
7. Upgrades/Upsells
By keeping an eye on your metrics, you can identify areas for improvement, celebrate your successes, make more accurate revenue projections, and stay accountable to your goals. So, embrace the numbers and watch your gym thrive!