In the gym business, the client is king.
Gym owners have a ton of software available to help them optimize the member experience, including Naamly and its powerful suite of communications tools.
In this post, we’ll see how Naamly compares to another popular service in the fitness industry, Trainerize, to help you see which might be best for you.
Choosing the right software to manage clients is important for operating efficiency and for providing the best member experience. Both Naamly and Trainerize can streamline client management and increase engagement, but they do have their differences.
Naamly: Build Lasting Relationships
Naamly’s main driver is that it helps gym owners build lasting relationships through personalized communications with members. It helps you automate most of your daily business tasks so you can focus on relationships.
It’s a multifaceted communications tool that helps you keep members longer, gaining more long-term revenue over time.
Gym owners focus too much on getting new clients and then often forget about them once they sign on the dotted line. “Every member is worthy of your time and should feel valued and taken care of,” Naamly says.
Gym owners can centralize important member data, like attendance, nutrition, body measurements and goals. It’s all shown in one view.
This helps you keep members on track and motivated, sending reminders and visual dashboards.
“Naamly helps me manage, track, and hold my clients accountable,” says Scott Carpenter, CEO of Underground Fitness.
Read “Mailchimp vs. Naamly: Picking the Right Tool for Your Gym”
Relevant features include:
· Group messaging of trainers and clients
· Ability to see which clients haven’t been contacted since their last visit
· Client communicates to entire team through one number
· Track client visits and plan ahead
· Business metrics – projected revenue, new sales, and more
· Review trainer performance
· Nutrition planning
Naamly and Trainerize can also provide nutrition information for clients. And both have a multi-tiered pricing plan, which makes scaling simpler, since you pay more as your business grows.
Trainerize
Trainerize also offers communications features, but it has a different mission, as stated on its website:
“We’re committed to building the best personal trainer software on the planet.”
Trainerize, which partnered with ABC Fitness is 2020, says it’s the only fit tech company that provides software for “any fitness business, of any size, anywhere in the world.”
That ranges from personal training studios to franchises and community rec centers.
Trainerize integrates with many other apps, like Stripe payment systems.
You can create your own custom-branded app, with your logos, colors and other key identifiers.
It helps you provide video coaching, both live and on demand, and you can easily upload your own videos to share with clients who need to train virtually.
“Our members can go on vacation and they’re able to watch our branded videos,” says Nick Garrity, an owner of several Alloy Personal Training locations.
Your staff can review each member’s personal information, update notes, and easily see where each client stands at the beginning of sessions.
You can send one-on-one or group messages to clients through the app, and label them with a topic to find them later.
Other features include:
· Client notifications via the mobile app to give reminders about workouts and check-ins.
· Send automated in-app messages.
· Keep contact list stored offline for easy access.
· Trainer notifications about key events in clients’ training plans.
Making a Decision
There are enough differences between Naamly and Trainerize that you should be able to make the right choice based on your business’ unique needs.
Naamly excels at direct client communication and efficient membership management.
Trainerize seems to offer more customization, tracking and integration with other platforms.
Either way, it’s important that you provide smooth communications between your gym and your members. Make sure each client knows you value them and care about their progress.
Don’t make the common mistake of forgetting about potential customers once they become actual customers.
With Naamly’s tools and training, you can stay on top of your operations. It doesn’t have to be complicated to manage your prospects, clients, and your team. See details on our Premiere Package here.