How’s it going, muscle makers? Hope you’re all staying swole and crushing those sales goals! Speaking of sales, have you ever considered using texting as a structured way to keep your members engaged and coming back for more?
I know what you’re thinking. “Constantly texting? Isn’t that just for teenagers and our parents trying to be cool?” But hear me out, because used correctly, texting can actually be a game-changer for your business.
For starters, let’s talk about open rates. Did you know that the open rate for text messages is a whopping 98%? That’s right, your messages are almost guaranteed to be seen. Compare that to email, where you’re lucky to get even a fraction of your subscribers to open your messages. With texting, you can reach your members quickly and effectively, ensuring that your message is received and understood.
But of course, there are some rules for texting etiquette. Don’t be that person who sends a million messages a day and annoys the crap out of everyone. Instead, keep it to a few important updates and reminders each week. And if someone wants to opt-out, respect their decision and let them go – like a weightlifter dropping a barbell after a tough set. Keep your messages concise, clear, and engaging to make sure your members are getting the most out of them.
Now, how can texting improve retention and sales for your gym? Well, for one thing, it’s a great way to stay in touch with your members and remind them about upcoming events or promotions. If you’re having a special sale or hosting an event, make sure to send a text to your members to let them know. Texting also allows you to send personalized messages to celebrate milestones like birthdays or hitting a new personal record. These little touches show your members that you care about them and appreciate their loyalty. Even better, with the right software, some of these can be automated.
But it’s not just about sending messages – it’s also about building relationships. Texting allows you to have more direct and personal conversations with your members, which can help you better understand their needs and preferences. You can even use texting as a tool for feedback and suggestions. Ask your members how they’re feeling about their workouts, what classes they’d like to see added, or what new equipment they’re interested in. When you show that you care about your members’ opinions and are responsive to their feedback, they’re more likely to stick around and recommend your gym to their friends.
Texting can also help you increase sales. You can send promotional messages about discounts or special deals to your members, encouraging them to sign up for additional classes or personal training sessions. You can also use texting to remind members of any monthly payments or renewals, making it easy for them to stay on top of their membership.
So go ahead, send that text. But remember, it’s all about balance. Don’t bombard your members with messages or they’ll quickly lose interest. Keep it engaging, personalized, and relevant, and you’ll see the benefits in your retention and sales numbers.