Every gym needs email. It’s as simple as that.
You need to communicate with business partners and the world at large, of course.
But you also need the right email platform that can help you promote your business to your prospects and turn them into clients. And your email also must keep current members engaged so they stick with you for the long haul.
You might even take email for granted. But can you afford to do that when it comes to the future of your business?
In this blog post, we’re going to compare Naamly, which offers email as one of many communications services, and MailChimp, one of the largest email service companies, to help you determine which service is right for your business.
You need to weigh their specific features, pricing, and how well they cater to the unique needs of gym owners and fitness businesses.
MailChimp has many fine attributes, as well as satisfied customers.
But is MailChimp right for your gym? Or would you be better with Naamly’s systems?
Fortunately, the distinction between the two is clear.
MailChimp Offers Beautiful Emails
Generally, MailChimp is a widely used email marketing service known for its robust features, user-friendly interface, and flexibility across various industries.
It’s often used to broadcast beautiful emails to large numbers of subscribers. It can embed multiple photographs and other visuals, and its design features are pretty easy to use to make an attractive newsletter.
It’s good for a range of small businesses, including those that aren’t so small. There’s no limit to the number of subscribers you can have; you just buy the right package or tier of service that fits your needs.
There’s a range of templates with easy drag-and-drop capabilities, and automation features to create and manage email campaigns.
MailChimp is customizable and flexible. And it integrates with a lot of third-party applications, like CRM systems, social media platforms, and fitness apps. MailChimp provides comprehensive analytics.
Read “HighLevel VS Naamly: A Powerful Platform Comparison”
On the “cons” side, MailChimp can be complex for beginners to use. And you have to pay more money for more subscribers and features.
Some have stated that the free level doesn’t offer much to be of help; pricing changes; and customer service can be frustrating.
MailChimp does not allow two-way communications, or back-and-forth emails between a gym and the people on its list.
In a nutshell, MailChimp is a leader at blasting out large numbers of attractive newsletters across a range of business types.
Naamly Centralizes Communications
Now, let’s see how Naamly compares to MailChimp.
First, Naamly does a lot more than send emails.
Second, our company is designed for the fitness industry.
Naamly is a communications and client engagement platform specifically geared toward gyms and fitness studios. We help you streamline communication and enhance member engagement through personalized interactions.
We provide tools for text messaging, email campaigns, and app notifications tailored for fitness consumers.
For client management, we have a centralized dashboard for managing client information, tracking interactions, and scheduling follow-ups.
We provide gyms with automated messaging for client onboarding, check-ins, birthday wishes, and follow-ups. Plus: personalized communication based on member preferences and behavior.
Naamly also integrates with popular gym management software systems like Mindbody and other fitness-specific tools.
We simplify member management and engagement by enabling a gym’s staff work as a cohesive team, since we bring visibility to all exchanges.
We provide a shared in-box so the whole team can be on the same page. And business continuity thrives because there’s no dependency on one person – instead, communications are professionally run through systems and processes.
Now, we do have some limitations, of course.
We have fewer customization options, compared to MailChimp. And we can’t use images in emails.
Further, if your business touches more than just the fitness industry, you might want an email provider with a wider range of clients and expertise.
But – all due respect to MailChimp – we believe Naamly is the better choice for gyms that want a platform specifically designed for fitness businesses. Our features focus on personalized communications, member engagement, and integration with gym management systems.
We save you time and create efficiencies by centralizing information like attendance, nutrition, heart rate, goals, and more). It’s all displayed in one view.
You can keep track of what’s important to your members and hold them accountable through our reminders and visual dashboards.
Your members can respond to the emails you send them!
And your gym staff will finally be working together as an integrated team, increasing their productivity and morale.
We hope you’ll agree that we’re the right fit for you, and we hope to start working with you soon. You can learn more about our premier services here.