Apr 17, 2024 | Marketing, Technology
Like a lot of gym owners, Shelley Turk had thought about offering virtual fitness services someday. Four years ago, she thought of “someday” as in far off into the future, with plenty of time to plan and organize. But then life happened super-fast in early 2020, when...
Apr 16, 2024 | Customer Service, Marketing, Retention, Technology
Running a gym, like any small business, can seem like a never-ending series of chores and tasks, right? You got into this work because you enjoy training, or you like helping people live better lives, or you want to spread the good word about health and fitness. But...
Mar 27, 2024 | Community, Marketing, Retention, Technology
Smart gym owners know they need to use top-level partners to help with some goods and services, and there’s a number of highly qualified companies out there from which to choose. Sometimes the differences are clear, either in price or tone or range of services. But...
Feb 15, 2024 | Marketing, Retention, Technology
Running a successful gym business is no small feat. As a gym owner, you constantly find yourself juggling multiple responsibilities and struggling to find enough hours in the day to accomplish them all. From following up with leads and designing personalized...
Jan 31, 2024 | Customer Service, Retention, Technology
Fitness equipment maintenance might sound like one of the least glamorous and exciting parts of owning a successful gym or studio. But it’s one of the most important “bread and butter” topics known to thriving fitness professionals. And you can’t afford to overlook...
Jan 24, 2024 | Community, Customer Service, Marketing, Retention, Technology
To grow your gym, you need to run on two parallel tracks – including one that most gym owners too often ignore. Everybody wants new members, of course. And that’s Track 1: attracting new members. We know gym owners who will spend hundreds of dollars to get a new lead,...
