Mar 19, 2024 | Customer Service, Marketing, Retention
Imagine this: You are your gym’s newest member. You signed the agreement and paid the initial fee, and now it’s time to start working out and begin the journey toward meeting your fitness goals. But no gym employee has offered new member onboarding, so you’re left...
Mar 14, 2024 | Community, Customer Service, Marketing, Retention
Running a gym is hard work, and it’s easy to get caught up in daily dramas, conflicting interests, and simple missteps that you can forget to focus on how to make a gym profitable. Think back: Why did you get into the fitness business? Maybe you love helping people...
Mar 7, 2024 | Community, Customer Service, Marketing, Retention
Mark Fisher didn’t set out to become a personal trainer or to run a successful gym in New York. He wanted to be an actor, and was making a pretty good go of things when he stumbled into personal training – mostly for his actor friends at the start. But before long,...
Feb 28, 2024 | Customer Service, Marketing, Retention
Running a gym is hard! It entails many functions, from starting a business, to creating service offerings that resonate with your community, to winning new clients. And once you win clients, it’s all about fulfilling the promise you sold them on – getting...
Feb 22, 2024 | Marketing, Retention
What does a meme featuring Steve Carell from “The Office” laughing at his own terrible dad joke have to do with fitness? Nothing. Absolutely nothing. And that’s one way Juli Colotti uses social media for gyms to grow her personal training studio, skyrocket her reach...
Feb 20, 2024 | Community, Customer Service, Marketing, Retention
Back in the Stone Ages (before the Internet), positive gym reviews weren’t that common because reviews were mostly centered around restaurants and entertainment. Newspapers sent reporters to eat at all the new places and judge all the plays and movies, then publish...
