Dec 26, 2024 | Community, Customer Service, Retention
In relationships, fitness, and business, it’s the little things that mean so much. For example, here’s one of the smartest things a gym owner can do to increase retention and answer the question, “How do I nurture my clients?” Instruct your staff to say hello and...
Dec 24, 2024 | Community, Customer Service, Retention
For most gym owners, the word “onboarding” relates to customers – how to help a new gym member integrate, feel welcome, and stick around for a long time to come. But don’t forget to flip it to the other side and consider how “onboarding” applies just as importantly to...
Nov 27, 2024 | Community, Customer Service, Retention
It hurts to lose a gym member, doesn’t it? You might take it personally at first. But crying “Come back!” doesn’t work. And neither does giving them the old “fine, be that way” cold shoulder. Don’t make assumptions about why a membership has gone inactive or even been...
Nov 6, 2024 | Community, Customer Service, Retention
Gym owners have a lot to manage in each member’s overall experience, and there’s one aspect that often gets overlooked: a better onboarding process for clients. Too many gyms and studios don’t realize they need a better onboarding process for clients, one that starts...
Sep 25, 2024 | Community, Customer Service, Retention
When Bruno Perron was developing the business plan for his gym, he knew from the start that it had to include a gym lounge. His father thought he was crazy, devoting a quarter of his space to an area that wouldn’t produce any revenue — with just a couple of...
Sep 18, 2024 | Community, Customer Service, Marketing, Retention
If you’ve been in the fitness business for a while, you probably have noticed a major shift in consumer attitudes about long-term commitments. More and more, people are reluctant to sign annual contracts. They want more flexibility and control to change their fitness...
