Aug 21, 2024 | Community, Customer Service, Retention
There’s a segment of the population that most gym owners ignore or don’t really spend much time and effort attracting: the over-50 population. Training over 50 is important to a rapidly growing segment of the population, with more and more people joining the...
Jul 18, 2024 | Community, Retention, Technology
If you’re like most gym owners, you got into business because you love helping other people get fit. You thrive on creating challenging workouts, providing first-class training, and building a thriving community. You probably did NOT go into business so you could get...
Jul 12, 2024 | Community, Retention
Here’s a fact about owning your own gym that some people understand right away but that comes slowly to others: You can’t do everything yourself. Once you accept this fact, then you can open your mind to the power of building your bdream gym team. That’s when you can...
Jul 3, 2024 | Community, Customer Service, Retention
Which one are you? There are two types of gyms in the world: those that let new members in the door and then leave them to their own devices; and those that engage gym members so they stay longer, spend more money, and send their friends. Let’s HOPE you’re on the...
Jun 14, 2024 | Marketing, Retention, Uncategorized
As a gym owner, you have so many scenarios for capturing attention and driving action – from gaining prospects to conversions, and then retention and building a sense of community. You need gym marketing campaigns to address these different stages. You don’t want to...
Jun 6, 2024 | Customer Service, Marketing, Retention, Technology
On the subject of “How to Become a Successful Gym Owner,” Jackie Bachmeier has come a long way. “The first year and a half I did it on my own,” says Jackie, owner of Evolution Fitness & Wellness in Houston. “There was nothing easy about it. Clients would literally...
