Mar 1, 2023 | Community, Customer Service, Retention
One of the biggest challenges facing gym owners and fitness professionals is how to retain members. Attracting new clients is important, but keeping them is essential for long-term success. In this article, we will explore the fundamentals of member retention. If all...
Feb 15, 2023 | Community, Customer Service, Marketing, Retention
Want to make prospecting and retention easy? Give up the cape and make your people the hero. It’s tempting to make ourselves the hero. After all, why not? We’ve poured our blood sweat and tears into our work. To be fair, it IS important to tell that story. But…if we...
Feb 8, 2023 | Community, Customer Service, Marketing, Retention, Technology
Amplify your work with the rule of three. Rachel Cosgrove, one of our favorite gym owners, coaches, and fitness professionals work by what she calls, the rule of three. Utilize everything you create, in at least three ways. Here’s one of our favorite examples –...
Feb 2, 2023 | Community, Customer Service, Marketing, Retention
You are a professional. You talk like a professional. You act like a professional. You’re educated like a professional. The big sales AND communication secret everyone should be talking about is such a simple technique…make a professional recommendation!...
Jan 18, 2023 | Community, Customer Service, Marketing, Retention
Candy…falling from the sky!Back in 2017, the 89th annual Oscars award ceremony reminded us of the power of surprise.Jimmie Kimmel walked to the front of the stage and said “Not having candy at the movies is un-American!” With that announcement, little tulle pouches...
Dec 6, 2022 | Community, Customer Service, Marketing, Retention
“Fine…I’ll just do it myself.” Sound familiar? It seems like people just don’t seem to do things EXACTLY the way we want or, when we want. So, we stop delegating, we overburden ourselves and we rob someone else of the opportunity to learn, grow and succeed. The...
