May 21, 2024 | Community, Marketing
Fitness pros have so many great options for personal training promotion ideas, and we’re going to get into some of them here. But before we do, it’s important to think about a broader context. You might not need a full-blown marketing strategy, but you should be...
May 7, 2024 | Customer Service, Marketing
Every gym owner talks, thinks, dreams and worries about leads – getting new leads, specifically. But this obsession takes away from something that’s at least as important but doesn’t always get as much attention. And that is gym lead nurturing to turn prospects into...
May 2, 2024 | Customer Service, Marketing, Retention, Technology, Uncategorized
Are you using text messages to market your gym? If not, you should seriously consider it. Here’s why. It’s a powerful tool to grow your fitness business – from driving sales to boosting member retention and building a thriving community. It’s a direct, personalized...
Apr 25, 2024 | Marketing, Technology, Uncategorized
When choosing the right software to help you manage customer relationships, it’s important to find the right fit. You wouldn’t want to choose a tool that doesn’t have enough capabilities, or one that is focused on helping people in an industry that has nothing to do...
Apr 17, 2024 | Marketing, Technology
Like a lot of gym owners, Shelley Turk had thought about offering virtual fitness services someday. Four years ago, she thought of “someday” as in far off into the future, with plenty of time to plan and organize. But then life happened super-fast in early 2020, when...
Apr 16, 2024 | Customer Service, Marketing, Retention, Technology
Running a gym, like any small business, can seem like a never-ending series of chores and tasks, right? You got into this work because you enjoy training, or you like helping people live better lives, or you want to spread the good word about health and fitness. But...
