The Gym Lead Nurturing Secret Weapon

The Gym Lead Nurturing Secret Weapon

Every gym owner talks, thinks, dreams and worries about leads – getting new leads, specifically. But this obsession takes away from something that’s at least as important but doesn’t always get as much attention. And that is gym lead nurturing to turn prospects into...
Workouts on Demand: Selling Virtual Fitness Services

Workouts on Demand: Selling Virtual Fitness Services

Like a lot of gym owners, Shelley Turk had thought about offering virtual fitness services someday. Four years ago, she thought of “someday” as in far off into the future, with plenty of time to plan and organize. But then life happened super-fast in early 2020, when...