Jan 1, 2025 | Community, Customer Service, Marketing, Retention, Technology
You’ve probably heard “Content is king” countless times. But you might have wondered what that means and how you can find help with content creation for your gym. Well, content really is king; viewed from another angle, it’s an essential “must have” component of...
Dec 13, 2024 | Community, Customer Service, Marketing, Technology
For many independent physical trainers, Facebook used to be the go-to platform for finding new clients. But if you feel like the leads are drying up, you’re not alone. Algorithms have shifted, competition is fierce, and organic reach isn’t what it used to be. So, how...
Nov 13, 2024 | Community, Customer Service, Marketing, Technology
Here’s a true story. We recently talked with a gym owner who was frustrated about his lack of conversions. Like many gym owners, he was hyper-focused on getting new prospects but said he had not thought much about how to follow-up with gym leads. When we asked about...
Sep 18, 2024 | Community, Customer Service, Marketing, Retention
If you’ve been in the fitness business for a while, you probably have noticed a major shift in consumer attitudes about long-term commitments. More and more, people are reluctant to sign annual contracts. They want more flexibility and control to change their fitness...
Sep 11, 2024 | Community, Customer Service, Marketing, Retention
Owning a gym can be an exciting and rewarding business, but let’s be honest, it’s also a balancing act. Between managing your expenses, making sure your members are happy, and ensuring that you’re still profitable, there’s a lot on your plate. One of the trickiest...
Jul 31, 2024 | Community, Customer Service, Marketing, Technology
A strong fitness business needs a strong fitness website, and there’s just no clearer way to put it. In today’s digital age, a strong online presence is essential, and that presence needs a powerful website as its anchor. A well-designed website not only attracts...
