Nov 13, 2024 | Community, Customer Service, Marketing, Technology
Here’s a true story. We recently talked with a gym owner who was frustrated about his lack of conversions. Like many gym owners, he was hyper-focused on getting new prospects but said he had not thought much about how to follow-up with gym leads. When we asked about...
Sep 18, 2024 | Community, Customer Service, Marketing, Retention
If you’ve been in the fitness business for a while, you probably have noticed a major shift in consumer attitudes about long-term commitments. More and more, people are reluctant to sign annual contracts. They want more flexibility and control to change their fitness...
Sep 11, 2024 | Community, Customer Service, Marketing, Retention
Owning a gym can be an exciting and rewarding business, but let’s be honest, it’s also a balancing act. Between managing your expenses, making sure your members are happy, and ensuring that you’re still profitable, there’s a lot on your plate. One of the trickiest...
Jul 31, 2024 | Community, Customer Service, Marketing, Technology
A strong fitness business needs a strong fitness website, and there’s just no clearer way to put it. In today’s digital age, a strong online presence is essential, and that presence needs a powerful website as its anchor. A well-designed website not only attracts...
Jul 25, 2024 | Community, Marketing, Technology
Today’s gym owner is fortunate in so many ways. One of those ways is in the realm of communications. Thanks to technology, you have countless mechanisms to interface with prospects, clients, and even employees to help you grow and improve your business. There’s...
Jul 16, 2024 | Community, Customer Service, Marketing, Technology
All gym owners want to generate more leads. Mastering lead generation for gyms is an essential element of steady growth. Attracting new members is key, of course, but they have to be the right new members for your business. That’s an element that sometimes gets...
