Jan 15, 2025 | Community, Customer Service, Marketing, Retention, Technology
It’s been five years since the Covid-19 pandemic forced many fitness businesses to add virtual training to their service offerings. Remember when it had everyone wondering how to offer virtual fitness training – like, right now? But even before that crisis, the roots...
Jan 8, 2025 | Community, Customer Service, Marketing
Let’s do some quick math. Just a little. It’ll be easy. Would you rather get paid $100 an hour by one fitness client – or $50 an hour by four clients? Yep: Easy-peasy. You’d pivot to small group fitness training (with four clients at a lower rate) to make the bigger...
Jan 1, 2025 | Community, Customer Service, Marketing, Retention, Technology
You’ve probably heard “Content is king” countless times. But you might have wondered what that means and how you can find help with content creation for your gym. Well, content really is king; viewed from another angle, it’s an essential “must have” component of...
Dec 13, 2024 | Community, Customer Service, Marketing, Technology
For many independent physical trainers, Facebook used to be the go-to platform for finding new clients. But if you feel like the leads are drying up, you’re not alone. Algorithms have shifted, competition is fierce, and organic reach isn’t what it used to be. So, how...
Nov 13, 2024 | Community, Customer Service, Marketing, Technology
Here’s a true story. We recently talked with a gym owner who was frustrated about his lack of conversions. Like many gym owners, he was hyper-focused on getting new prospects but said he had not thought much about how to follow-up with gym leads. When we asked about...
Sep 18, 2024 | Community, Customer Service, Marketing, Retention
If you’ve been in the fitness business for a while, you probably have noticed a major shift in consumer attitudes about long-term commitments. More and more, people are reluctant to sign annual contracts. They want more flexibility and control to change their fitness...
