Aug 21, 2024 | Community, Customer Service, Retention
There’s a segment of the population that most gym owners ignore or don’t really spend much time and effort attracting: the over-50 population. Training over 50 is important to a rapidly growing segment of the population, with more and more people joining the...
Jul 31, 2024 | Community, Customer Service, Marketing, Technology
A strong fitness business needs a strong fitness website, and there’s just no clearer way to put it. In today’s digital age, a strong online presence is essential, and that presence needs a powerful website as its anchor. A well-designed website not only attracts...
Jul 16, 2024 | Community, Customer Service, Marketing, Technology
All gym owners want to generate more leads. Mastering lead generation for gyms is an essential element of steady growth. Attracting new members is key, of course, but they have to be the right new members for your business. That’s an element that sometimes gets...
Jul 4, 2024 | Customer Service, Marketing, Technology
Setting your gym membership prices can seem like one of those big, squishy topics that you’re not sure how to approach. You might find yourself thinking things like: · How much is too much? · What if some people can’t afford it?...
Jul 3, 2024 | Community, Customer Service, Retention
Which one are you? There are two types of gyms in the world: those that let new members in the door and then leave them to their own devices; and those that engage gym members so they stay longer, spend more money, and send their friends. Let’s HOPE you’re on the...
Jun 6, 2024 | Customer Service, Marketing, Retention, Technology
On the subject of “How to Become a Successful Gym Owner,” Jackie Bachmeier has come a long way. “The first year and a half I did it on my own,” says Jackie, owner of Evolution Fitness & Wellness in Houston. “There was nothing easy about it. Clients would literally...
