May 21, 2024 | Community, Marketing
Fitness pros have so many great options for personal training promotion ideas, and we’re going to get into some of them here. But before we do, it’s important to think about a broader context. You might not need a full-blown marketing strategy, but you should be...
Apr 4, 2024 | Community, Customer Service, Marketing
Do you find yourself driving by gym franchises and daydreaming about owning a gym franchise? Does it seem like a simple investment, and you think about how nice it would be to have automatic success based on recognition of a proven brand? Or do you think it would be...
Mar 27, 2024 | Community, Marketing, Retention, Technology
Smart gym owners know they need to use top-level partners to help with some goods and services, and there’s a number of highly qualified companies out there from which to choose. Sometimes the differences are clear, either in price or tone or range of services. But...
Mar 21, 2024 | Community, Customer Service, Marketing, Retention
Special promotional events can be powerful tools to boost your gym’s profile, gain new prospects and members, and engage current clients to build real community around your fitness center. Fitness event ideas aren’t hard to come by, either. Organizing and promoting...
Mar 14, 2024 | Community, Customer Service, Marketing, Retention
Running a gym is hard work, and it’s easy to get caught up in daily dramas, conflicting interests, and simple missteps that you can forget to focus on how to make a gym profitable. Think back: Why did you get into the fitness business? Maybe you love helping people...
Mar 7, 2024 | Community, Customer Service, Marketing, Retention
Mark Fisher didn’t set out to become a personal trainer or to run a successful gym in New York. He wanted to be an actor, and was making a pretty good go of things when he stumbled into personal training – mostly for his actor friends at the start. But before long,...
