Mar 7, 2024 | Community, Customer Service, Marketing, Retention
Mark Fisher didn’t set out to become a personal trainer or to run a successful gym in New York. He wanted to be an actor, and was making a pretty good go of things when he stumbled into personal training – mostly for his actor friends at the start. But before long,...
Mar 4, 2024 | Community, Marketing
Some gym owners wear that title and are satisfied with it. Others want to be more than just the owner of a small business. They want to become fitness entrepreneurs – with multiple locations, perhaps; speaking engagements and books; online goods and services; and more...
Feb 20, 2024 | Community, Customer Service, Marketing, Retention
Back in the Stone Ages (before the Internet), positive gym reviews weren’t that common because reviews were mostly centered around restaurants and entertainment. Newspapers sent reporters to eat at all the new places and judge all the plays and movies, then publish...
Jan 24, 2024 | Community, Customer Service, Marketing, Retention, Technology
To grow your gym, you need to run on two parallel tracks – including one that most gym owners too often ignore. Everybody wants new members, of course. And that’s Track 1: attracting new members. We know gym owners who will spend hundreds of dollars to get a new lead,...
Jan 15, 2024 | Community, Marketing, Retention
Do you want your gym to be just an anonymous room where individuals come to exercise by themselves, go through their routines, and then leave without any interaction? If it were a bar, you don’t want strangers to drink just one beer in silence, and then quietly leave...
Jan 8, 2024 | Community, Customer Service, Marketing, Retention
If you’ve ever woken up in a cold sweat, unable to remember if you followed up with a prospect, it might be time to consider a gym engagement software. A good gym engagement software will save you hours of time and increase revenue by boosting conversion and retention...
