Aug 21, 2024 | Community, Customer Service, Retention
There’s a segment of the population that most gym owners ignore or don’t really spend much time and effort attracting: the over-50 population. Training over 50 is important to a rapidly growing segment of the population, with more and more people joining the...
Jul 31, 2024 | Community, Customer Service, Marketing, Technology
A strong fitness business needs a strong fitness website, and there’s just no clearer way to put it. In today’s digital age, a strong online presence is essential, and that presence needs a powerful website as its anchor. A well-designed website not only attracts...
Jul 25, 2024 | Community, Marketing, Technology
Today’s gym owner is fortunate in so many ways. One of those ways is in the realm of communications. Thanks to technology, you have countless mechanisms to interface with prospects, clients, and even employees to help you grow and improve your business. There’s...
Jul 18, 2024 | Community, Retention, Technology
If you’re like most gym owners, you got into business because you love helping other people get fit. You thrive on creating challenging workouts, providing first-class training, and building a thriving community. You probably did NOT go into business so you could get...
Jul 16, 2024 | Community, Customer Service, Marketing, Technology
All gym owners want to generate more leads. Mastering lead generation for gyms is an essential element of steady growth. Attracting new members is key, of course, but they have to be the right new members for your business. That’s an element that sometimes gets...
Jul 12, 2024 | Community, Retention
Here’s a fact about owning your own gym that some people understand right away but that comes slowly to others: You can’t do everything yourself. Once you accept this fact, then you can open your mind to the power of building your bdream gym team. That’s when you can...
