Mar 1, 2023 | Community, Customer Service, Retention
One of the biggest challenges facing gym owners and fitness professionals is how to retain members. Attracting new clients is important, but keeping them is essential for long-term success. In this article, we will explore the fundamentals of member retention. If all...
Feb 23, 2023 | Community, Customer Service, Marketing
Let me guess. Your number one marketing channel is “word of mouth”? We get it. These are highly qualified leads that cost you nothing in advertising. If you’re bootstrapping your business, you need every win you can get without pouring more money into it. ...
Feb 15, 2023 | Community, Customer Service, Marketing, Retention
Want to make prospecting and retention easy? Give up the cape and make your people the hero. It’s tempting to make ourselves the hero. After all, why not? We’ve poured our blood sweat and tears into our work. To be fair, it IS important to tell that story. But…if we...
Feb 8, 2023 | Community, Customer Service, Marketing, Retention, Technology
Amplify your work with the rule of three. Rachel Cosgrove, one of our favorite gym owners, coaches, and fitness professionals work by what she calls, the rule of three. Utilize everything you create, in at least three ways. Here’s one of our favorite examples –...
Feb 2, 2023 | Community, Customer Service, Marketing, Retention
You are a professional. You talk like a professional. You act like a professional. You’re educated like a professional. The big sales AND communication secret everyone should be talking about is such a simple technique…make a professional recommendation!...
Jan 25, 2023 | Community, Customer Service, Marketing
You sit down, open a menu the size of the bible and flip through anxiously, knowing that EVERYONE is waiting for you to make a decision.You finally make a decision under pressure and when it arrives you realize…the caesar salad with too much anchovy dressing, wasn’t...
