Dec 13, 2024 | Community, Customer Service, Marketing, Technology
For many independent physical trainers, Facebook used to be the go-to platform for finding new clients. But if you feel like the leads are drying up, you’re not alone. Algorithms have shifted, competition is fierce, and organic reach isn’t what it used to be. So, how...
Nov 27, 2024 | Community, Customer Service, Retention
It hurts to lose a gym member, doesn’t it? You might take it personally at first. But crying “Come back!” doesn’t work. And neither does giving them the old “fine, be that way” cold shoulder. Don’t make assumptions about why a membership has gone inactive or even been...
Nov 13, 2024 | Community, Customer Service, Marketing, Technology
Here’s a true story. We recently talked with a gym owner who was frustrated about his lack of conversions. Like many gym owners, he was hyper-focused on getting new prospects but said he had not thought much about how to follow-up with gym leads. When we asked about...
Nov 6, 2024 | Community, Customer Service, Retention
Gym owners have a lot to manage in each member’s overall experience, and there’s one aspect that often gets overlooked: a better onboarding process for clients. Too many gyms and studios don’t realize they need a better onboarding process for clients, one that starts...
Sep 25, 2024 | Community, Customer Service, Retention
When Bruno Perron was developing the business plan for his gym, he knew from the start that it had to include a gym lounge. His father thought he was crazy, devoting a quarter of his space to an area that wouldn’t produce any revenue — with just a couple of...
Sep 18, 2024 | Community, Customer Service, Marketing, Retention
If you’ve been in the fitness business for a while, you probably have noticed a major shift in consumer attitudes about long-term commitments. More and more, people are reluctant to sign annual contracts. They want more flexibility and control to change their fitness...
