Jul 3, 2024 | Community, Customer Service, Retention
Which one are you? There are two types of gyms in the world: those that let new members in the door and then leave them to their own devices; and those that engage gym members so they stay longer, spend more money, and send their friends. Let’s HOPE you’re on the...
Jun 26, 2024 | Technology
In the gym business, the client is king. Gym owners have a ton of software available to help them optimize the member experience, including Naamly and its powerful suite of communications tools. In this post, we’ll see how Naamly compares to another popular service in...
Jun 19, 2024 | Marketing, Technology
How’s your gym website design holding up? If it’s been a few years since you touched it, then you’re probably overdue to punch it up with some of the newest high-performing tools to attract new members and boost engagement. And if you’re just starting out, then you...
Jun 19, 2024 | Community, Marketing, Technology
We’ve all heard the phrase “Try it before you buy it,” like test-driving a car before you decide if it’s the right one for you. The same idea applies for many people who are considering a gym membership. As a gym owner, free trials can be a great way to get people...
Jun 14, 2024 | Marketing, Retention, Uncategorized
As a gym owner, you have so many scenarios for capturing attention and driving action – from gaining prospects to conversions, and then retention and building a sense of community. You need gym marketing campaigns to address these different stages. You don’t want to...
Jun 6, 2024 | Customer Service, Marketing, Retention, Technology
On the subject of “How to Become a Successful Gym Owner,” Jackie Bachmeier has come a long way. “The first year and a half I did it on my own,” says Jackie, owner of Evolution Fitness & Wellness in Houston. “There was nothing easy about it. Clients would literally...
Jun 4, 2024 | Customer Service, Marketing, Retention
Running a gym can make you feel like a circus clown spinning a half-dozen plates at the same time, right? That’s how crazy fitness center operations feel sometimes. And any business owner can admit to feeling overwhelmed sometimes by common problems, struggling to...
May 29, 2024 | Community, Marketing, Technology
More gym owners and trainers are offering nutrition advice to their clients these days. It’s a smart way to increase your value to you customers, help them understand what’s involved in a healthy lifestyle outside the gym, and lengthen your relationships with them....
May 23, 2024 | Community, Customer Service, Marketing, Retention
Every gym needs email. It’s as simple as that. You need to communicate with business partners and the world at large, of course. But you also need the right email platform that can help you promote your business to your prospects and turn them into clients. And your...
May 21, 2024 | Community, Marketing
Fitness pros have so many great options for personal training promotion ideas, and we’re going to get into some of them here. But before we do, it’s important to think about a broader context. You might not need a full-blown marketing strategy, but you should be...
