Jun 19, 2024 | Community, Marketing, Technology
We’ve all heard the phrase “Try it before you buy it,” like test-driving a car before you decide if it’s the right one for you. The same idea applies for many people who are considering a gym membership. As a gym owner, free trials can be a great way to get people...
Jun 14, 2024 | Marketing, Retention, Uncategorized
As a gym owner, you have so many scenarios for capturing attention and driving action – from gaining prospects to conversions, and then retention and building a sense of community. You need gym marketing campaigns to address these different stages. You don’t want to...
Jun 6, 2024 | Customer Service, Marketing, Retention, Technology
On the subject of “How to Become a Successful Gym Owner,” Jackie Bachmeier has come a long way. “The first year and a half I did it on my own,” says Jackie, owner of Evolution Fitness & Wellness in Houston. “There was nothing easy about it. Clients would literally...
Jun 4, 2024 | Customer Service, Marketing, Retention
Running a gym can make you feel like a circus clown spinning a half-dozen plates at the same time, right? That’s how crazy fitness center operations feel sometimes. And any business owner can admit to feeling overwhelmed sometimes by common problems, struggling to...
May 29, 2024 | Community, Marketing, Technology
More gym owners and trainers are offering nutrition advice to their clients these days. It’s a smart way to increase your value to you customers, help them understand what’s involved in a healthy lifestyle outside the gym, and lengthen your relationships with them....
May 23, 2024 | Community, Customer Service, Marketing, Retention
Every gym needs email. It’s as simple as that. You need to communicate with business partners and the world at large, of course. But you also need the right email platform that can help you promote your business to your prospects and turn them into clients. And your...
May 21, 2024 | Community, Marketing
Fitness pros have so many great options for personal training promotion ideas, and we’re going to get into some of them here. But before we do, it’s important to think about a broader context. You might not need a full-blown marketing strategy, but you should be...
May 15, 2024 | Uncategorized
Owning a gym means making one decision after another, especially at the beginning. And one of the first you must answer is: Do you want to pursue a fitness niche or try to be a general facility for all kinds of people and their goals? If you’re trying to carve a path...
May 8, 2024 | Uncategorized
Running a fitness business, there might not be anything more important than motivating, professional employees. But how do you motivate the motivators and develop the best gym staff possible for your business? How do you balance the needs of your business with the...
May 7, 2024 | Customer Service, Marketing
Every gym owner talks, thinks, dreams and worries about leads – getting new leads, specifically. But this obsession takes away from something that’s at least as important but doesn’t always get as much attention. And that is gym lead nurturing to turn prospects into...
