Jun 4, 2024 | Customer Service, Marketing, Retention
Running a gym can make you feel like a circus clown spinning a half-dozen plates at the same time, right? That’s how crazy fitness center operations feel sometimes. And any business owner can admit to feeling overwhelmed sometimes by common problems, struggling to...
May 29, 2024 | Community, Marketing, Technology
More gym owners and trainers are offering nutrition advice to their clients these days. It’s a smart way to increase your value to you customers, help them understand what’s involved in a healthy lifestyle outside the gym, and lengthen your relationships with them....
May 23, 2024 | Community, Customer Service, Marketing, Retention
Every gym needs email. It’s as simple as that. You need to communicate with business partners and the world at large, of course. But you also need the right email platform that can help you promote your business to your prospects and turn them into clients. And your...
May 21, 2024 | Community, Marketing
Fitness pros have so many great options for personal training promotion ideas, and we’re going to get into some of them here. But before we do, it’s important to think about a broader context. You might not need a full-blown marketing strategy, but you should be...
May 15, 2024 | Uncategorized
Owning a gym means making one decision after another, especially at the beginning. And one of the first you must answer is: Do you want to pursue a fitness niche or try to be a general facility for all kinds of people and their goals? If you’re trying to carve a path...
May 8, 2024 | Uncategorized
Running a fitness business, there might not be anything more important than motivating, professional employees. But how do you motivate the motivators and develop the best gym staff possible for your business? How do you balance the needs of your business with the...
May 7, 2024 | Customer Service, Marketing
Every gym owner talks, thinks, dreams and worries about leads – getting new leads, specifically. But this obsession takes away from something that’s at least as important but doesn’t always get as much attention. And that is gym lead nurturing to turn prospects into...
May 2, 2024 | Customer Service, Marketing, Retention, Technology, Uncategorized
Are you using text messages to market your gym? If not, you should seriously consider it. Here’s why. It’s a powerful tool to grow your fitness business – from driving sales to boosting member retention and building a thriving community. It’s a direct, personalized...
Apr 25, 2024 | Marketing, Technology, Uncategorized
When choosing the right software to help you manage customer relationships, it’s important to find the right fit. You wouldn’t want to choose a tool that doesn’t have enough capabilities, or one that is focused on helping people in an industry that has nothing to do...
Apr 17, 2024 | Marketing, Technology
Like a lot of gym owners, Shelley Turk had thought about offering virtual fitness services someday. Four years ago, she thought of “someday” as in far off into the future, with plenty of time to plan and organize. But then life happened super-fast in early 2020, when...
