Jul 18, 2024 | Community, Retention, Technology
If you’re like most gym owners, you got into business because you love helping other people get fit. You thrive on creating challenging workouts, providing first-class training, and building a thriving community. You probably did NOT go into business so you could get...
Jul 16, 2024 | Community, Customer Service, Marketing, Technology
All gym owners want to generate more leads. Mastering lead generation for gyms is an essential element of steady growth. Attracting new members is key, of course, but they have to be the right new members for your business. That’s an element that sometimes gets...
Jul 12, 2024 | Community, Retention
Here’s a fact about owning your own gym that some people understand right away but that comes slowly to others: You can’t do everything yourself. Once you accept this fact, then you can open your mind to the power of building your bdream gym team. That’s when you can...
Jul 4, 2024 | Customer Service, Marketing, Technology
Setting your gym membership prices can seem like one of those big, squishy topics that you’re not sure how to approach. You might find yourself thinking things like: · How much is too much? · What if some people can’t afford it?...
Jul 3, 2024 | Community, Customer Service, Retention
Which one are you? There are two types of gyms in the world: those that let new members in the door and then leave them to their own devices; and those that engage gym members so they stay longer, spend more money, and send their friends. Let’s HOPE you’re on the...
Jun 26, 2024 | Technology
In the gym business, the client is king. Gym owners have a ton of software available to help them optimize the member experience, including Naamly and its powerful suite of communications tools. In this post, we’ll see how Naamly compares to another popular service in...
Jun 19, 2024 | Marketing, Technology
How’s your gym website design holding up? If it’s been a few years since you touched it, then you’re probably overdue to punch it up with some of the newest high-performing tools to attract new members and boost engagement. And if you’re just starting out, then you...
Jun 19, 2024 | Community, Marketing, Technology
We’ve all heard the phrase “Try it before you buy it,” like test-driving a car before you decide if it’s the right one for you. The same idea applies for many people who are considering a gym membership. As a gym owner, free trials can be a great way to get people...
Jun 14, 2024 | Marketing, Retention, Uncategorized
As a gym owner, you have so many scenarios for capturing attention and driving action – from gaining prospects to conversions, and then retention and building a sense of community. You need gym marketing campaigns to address these different stages. You don’t want to...
Jun 6, 2024 | Customer Service, Marketing, Retention, Technology
On the subject of “How to Become a Successful Gym Owner,” Jackie Bachmeier has come a long way. “The first year and a half I did it on my own,” says Jackie, owner of Evolution Fitness & Wellness in Houston. “There was nothing easy about it. Clients would literally...
