Sep 18, 2024 | Community, Customer Service, Marketing, Retention
If you’ve been in the fitness business for a while, you probably have noticed a major shift in consumer attitudes about long-term commitments. More and more, people are reluctant to sign annual contracts. They want more flexibility and control to change their fitness...
Sep 11, 2024 | Community, Customer Service, Marketing, Retention
Owning a gym can be an exciting and rewarding business, but let’s be honest, it’s also a balancing act. Between managing your expenses, making sure your members are happy, and ensuring that you’re still profitable, there’s a lot on your plate. One of the trickiest...
Sep 4, 2024 | Community, Customer Service, Nutrition, Retention, Technology
As a gym owner or trainer, you’re already doing a lot to help your clients get fit and healthy. But we all know that exercise is just one part of the equation. If your clients want to achieve and maintain their fitness goals, they need to develop healthy eating...
Aug 29, 2024 | Community, Customer Service, Retention, Technology
Today’s gym owners and personal trainers keep track of a lot of information about a lot of clients, and most of it is usually changing all the time. You can’t keep up with clients using a pen and notepad, that’s for sure. And it would be just as pointless to try to do...
Aug 21, 2024 | Community, Customer Service, Retention
There’s a segment of the population that most gym owners ignore or don’t really spend much time and effort attracting: the over-50 population. Training over 50 is important to a rapidly growing segment of the population, with more and more people joining the...
Jul 31, 2024 | Community, Customer Service, Marketing, Technology
A strong fitness business needs a strong fitness website, and there’s just no clearer way to put it. In today’s digital age, a strong online presence is essential, and that presence needs a powerful website as its anchor. A well-designed website not only attracts...
Jul 25, 2024 | Community, Marketing, Technology
Today’s gym owner is fortunate in so many ways. One of those ways is in the realm of communications. Thanks to technology, you have countless mechanisms to interface with prospects, clients, and even employees to help you grow and improve your business. There’s...
Jul 18, 2024 | Community, Retention, Technology
If you’re like most gym owners, you got into business because you love helping other people get fit. You thrive on creating challenging workouts, providing first-class training, and building a thriving community. You probably did NOT go into business so you could get...
Jul 16, 2024 | Community, Customer Service, Marketing, Technology
All gym owners want to generate more leads. Mastering lead generation for gyms is an essential element of steady growth. Attracting new members is key, of course, but they have to be the right new members for your business. That’s an element that sometimes gets...
Jul 12, 2024 | Community, Retention
Here’s a fact about owning your own gym that some people understand right away but that comes slowly to others: You can’t do everything yourself. Once you accept this fact, then you can open your mind to the power of building your bdream gym team. That’s when you can...
