Oct 20, 2022 | Community, Customer Service, Marketing
Your prospect pulls up in a white SUV. As she gets out, a red, hot wheels toy mustang falls from the door. She sighs and stares at it. “There it is,” she says with a heavy breath, recalling the previous night’s “all hands on deck” search...
Oct 14, 2022 | Community, Marketing
Having been around fitness professionals for the most part, one constant theme is most of them got into the industry because they want to make a difference. They want to live their passions through their work while improving the world. This is a beautiful...
Oct 9, 2022 | Community, Customer Service, Retention
…Ask terrible questions or none at all, and they’ll be looking for the exit. Skillful questioning yields important information, builds strong relationships, and can help you make remarkable first impressions. Notice the word “skillful.” Not just any...
Sep 29, 2022 | Marketing, Community
Research shows you’ve got 27 seconds to make a GOOD first impression. Look at it this way, the average person knows within 15 minutes of the first date, whether or not they want a second date. Business is exactly the same. Let’s confirm that second date!...
Sep 22, 2022 | Community, Customer Service
We all know it takes SO MUCH time, money and effort to get a good lead. And, then somewhere in the process – we lose sight and therefore the potential Sale. You know why – it’s because of Poor Tracking! Tracking keeps you...
Sep 9, 2022 | Community, Marketing
Summary: Fitness studio owners are in a great position to leverage their following and expertise to increase revenue through affiliate marketing. The efforts to get this started are in line with digital marketing for the business. Therefore, this work can be...
Sep 4, 2022 | Community, Marketing
Fitness entrepreneurs can be a wealth of knowledge to a variety of other groups and outlets. Think other just-starting-out personal trainers, publications looking for fitness experts, corporate wellness or other business newsletters, and more. In the fitness industry,...
Aug 26, 2022 | Community, Customer Service, Marketing
Summary: A la carte offerings will give fitness studio owners a menu of upsells, increasing revenue. It’s simple. You’ll look at what you currently do, or can do, find ways to make it even better by creating more value, then add it to a list of additional services....
