Mar 19, 2025 | Community, Retention
Owning a gym is a little like directing an action movie. You’ve got your stars (trainers), your behind-the-scenes crew (front desk staff), and the director making sure the whole thing doesn’t crash and burn (yep, that’s you). When everyone’s firing on all cylinders,...
Mar 12, 2025 | Community, Customer Service, Marketing, Retention
We’ve recently had separate conversations about personal training for couples, each on opposite ends of the spectrum The first pair works out together twice a week with the same personal trainer they’ve been using for years. They couldn’t be happier. The second was...
Mar 5, 2025 | Community, Customer Service, Marketing, Retention
“I’m planning to have surgery.” “I’m going on a long vacation.” “My elderly parents need more of my time.” If you’ve been running a gym for even a short period of time, you’ve probably heard these reasons – and many more – from members who say they want to freeze...
Feb 19, 2025 | Community, Customer Service, Marketing, Retention
Imagine closing your gym temporarily for, say, renovations. After weeks or months of remodeling and installing new equipment, you’re finally able to reopen your doors and welcome back all your old members. It’s such an exciting time. All that work is finally done –...
Feb 12, 2025 | Community, Technology
Gym owners face their share of unique management headaches. It can sometimes feel overwhelming — from dealing with operational systems and staff members stealing clients… to keeping up with new regulations and maintaining all of your equipment. But owning a...
Feb 5, 2025 | Community, Customer Service, Marketing
Most gym owners are obsessive about leads, but only until they acquire the leads. Then, it’s amazing how many gym owners do little or nothing to complete sales conversions with those leads they were so desperate to get. Rather than follow up on the leads they already...
Jan 15, 2025 | Community, Customer Service, Marketing, Retention, Technology
It’s been five years since the Covid-19 pandemic forced many fitness businesses to add virtual training to their service offerings. Remember when it had everyone wondering how to offer virtual fitness training – like, right now? But even before that crisis, the roots...
Jan 8, 2025 | Community, Customer Service, Marketing
Let’s do some quick math. Just a little. It’ll be easy. Would you rather get paid $100 an hour by one fitness client – or $50 an hour by four clients? Yep: Easy-peasy. You’d pivot to small group fitness training (with four clients at a lower rate) to make the bigger...
Jan 1, 2025 | Community, Customer Service, Marketing, Retention, Technology
You’ve probably heard “Content is king” countless times. But you might have wondered what that means and how you can find help with content creation for your gym. Well, content really is king; viewed from another angle, it’s an essential “must have” component of...
Dec 26, 2024 | Community, Customer Service, Retention
In relationships, fitness, and business, it’s the little things that mean so much. For example, here’s one of the smartest things a gym owner can do to increase retention and answer the question, “How do I nurture my clients?” Instruct your staff to say hello and...
