You are a professional.

  • You talk like a professional.
  • You act like a professional.
  • You’re educated like a professional.

The big sales AND communication secret everyone should be talking about is such a simple technique…make a professional recommendation!

Sure, having a menu of options can seem enticing but, offer too many and you’ll spark decision paralysis.

Don’t forget, if your prospects knew what was best…they wouldn’t need you!

The more effort we put into finding and recommending the RIGHT option, the greater our chance of success.

Here’s your order of importance when interviewing your prospect to land on exactly what they need.

1- Their emotional anchor. How they want to FEEL after they get results.

2- The path. Fat loss, muscle gain, mobility, athleticism – how are we going to get to that feeling?

3- The motivation. Are they ready and excited to start this journey?

4- The time. How much time can they commit to these results?

5- The budget. What can they afford, and how do they see value?

Once you’ve gathered this data, it’s EASY to make a recommendation of the exact program they need.

Your prospects are looking for a professional coach which means you should SELL like a professional coach.

If you’ve done your research, and listened to what they want and need, then you really do know what’s best.

Tell em!

For more insights like this, join Naamly University Online – Your weekly pulse on fitness industry news, events, and content from the best in the business.