Nov 27, 2024 | Community, Customer Service, Retention
It hurts to lose a gym member, doesn’t it? You might take it personally at first. But crying “Come back!” doesn’t work. And neither does giving them the old “fine, be that way” cold shoulder. Don’t make assumptions about why a membership has gone inactive or even been...
Nov 13, 2024 | Community, Customer Service, Marketing, Technology
Here’s a true story. We recently talked with a gym owner who was frustrated about his lack of conversions. Like many gym owners, he was hyper-focused on getting new prospects but said he had not thought much about how to follow-up with gym leads. When we asked about...
Nov 6, 2024 | Community, Customer Service, Retention
Gym owners have a lot to manage in each member’s overall experience, and there’s one aspect that often gets overlooked: a better onboarding process for clients. Too many gyms and studios don’t realize they need a better onboarding process for clients, one that starts...
Sep 25, 2024 | Community, Customer Service, Retention
When Bruno Perron was developing the business plan for his gym, he knew from the start that it had to include a gym lounge. His father thought he was crazy, devoting a quarter of his space to an area that wouldn’t produce any revenue — with just a couple of...
Sep 18, 2024 | Community, Customer Service, Marketing, Retention
If you’ve been in the fitness business for a while, you probably have noticed a major shift in consumer attitudes about long-term commitments. More and more, people are reluctant to sign annual contracts. They want more flexibility and control to change their fitness...
Sep 11, 2024 | Community, Customer Service, Marketing, Retention
Owning a gym can be an exciting and rewarding business, but let’s be honest, it’s also a balancing act. Between managing your expenses, making sure your members are happy, and ensuring that you’re still profitable, there’s a lot on your plate. One of the trickiest...
Sep 4, 2024 | Community, Customer Service, Nutrition, Retention, Technology
As a gym owner or trainer, you’re already doing a lot to help your clients get fit and healthy. But we all know that exercise is just one part of the equation. If your clients want to achieve and maintain their fitness goals, they need to develop healthy eating...
Aug 29, 2024 | Community, Customer Service, Retention, Technology
Today’s gym owners and personal trainers keep track of a lot of information about a lot of clients, and most of it is usually changing all the time. You can’t keep up with clients using a pen and notepad, that’s for sure. And it would be just as pointless to try to do...
Aug 21, 2024 | Community, Customer Service, Retention
There’s a segment of the population that most gym owners ignore or don’t really spend much time and effort attracting: the over-50 population. Training over 50 is important to a rapidly growing segment of the population, with more and more people joining the...
Jul 31, 2024 | Community, Customer Service, Marketing, Technology
A strong fitness business needs a strong fitness website, and there’s just no clearer way to put it. In today’s digital age, a strong online presence is essential, and that presence needs a powerful website as its anchor. A well-designed website not only attracts...
